Collabrative creative collection
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However, despite numerous studies having been conducted on networks and collaborations for innovation, little attention has been paid to the diverse forms of ties with external innovation partners, such as FCMs and ICMs. Especially, collaborations with customers and users (Franke and Piller, 2004), suppliers (Wasti and Liker, 1999), competitors (Chetty and Wilson, 2003), universities (Etzkowitz and Leydesdorff, 2000) and governments (Carayannis et al., 2000, Sandulli et al., 2017) have been addressed.
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What are the effects of collaboration modes with CCIs on firms’ innovation performance? What are the differences (in terms of effects) between FCMs and ICMs with CCIs on firms’ innovation performance? Do heterogeneity of knowledge sources and absorptive capacity increase the possibility of benefiting from FCMs and ICMs with CCIs in terms of innovation performance?Īccordingly, the innovation management literature has mainly focused on collaborative and networking activities aimed at increasing creativity and innovativeness and thereby enhancing the competitiveness of firms (Capaldo and Petruzzelli, 2015, Dhanaraj and Parkhe, 2006, Gulati, 1998, Katila and Ahuja, 2002, Nieto and Santamaría, 2007). Considering the above, this paper seeks to answer the following questions. For instance, Cultural and Creative Industries (CCIs) are considered to be a source of potential benefits for the whole economy, affecting the social and cultural aspects of people's life (Schiuma and Lerro, 2014). Previous research has advocated that innovation arises from collaboration across different industries (Smagina and Lindemanis, 2012). More and more both Small and Medium-sized Enterprises (SMEs) and larger enterprises are eager to develop innovation projects with other actors belonging to their ecosystem by setting up Formal Collaboration Modes (FCMs) and Informal Collaboration Modes (ICMs) (Del Giudice et al., 2012, Gomes et al., 2011, Scuotto et al., 2017, Spithoven et al., 2013).
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What are the effects of collaboration modes with CCIs on firms’ innovation performance? What are the differences (in terms of effects) between Formal Collaboration Modes (FCMs) and Informal Collaboration Modes (ICMs) with CCIs on firms’ innovation performance? Do heterogeneity of knowledge sources and absorptive capacity increase the possibility of benefiting from FCMs and ICMs with CCIs in terms of innovation performance? The results contribute to the theory indicating that HSK are important to benefit from knowledge from CCIs, while absorptive capacity does not fulfil the same role. In particular, it aims to answer the following questions. Moreover, it assesses the moderating role of both HSK and absorptive capacity. Accordingly, this empirical research on a sample of 187 firms evaluates whether formal and informal collaboration modes with CCIs affect innovation performance. Nevertheless, few studies have assessed how knowledge from distant industries, such as CCIs, can affect firms’ innovation performance. Innovation thus becomes increasingly generated by a cross-process involving a diverse set of industries. Recently, research has suggested that organizations develop collaborative modes with Cultural and Creative Industries (CCIs) to acquire and combine Heterogeneous Sources of Knowledge (HSK) within their organizational environment. It was a combination of different elements.Organizations can no longer be isolated entities in the current dynamic competitive environment but tend to establish alliances and networks with external parties. We have cast coffee beans and created jewellery pieces out of them. We have created a couple of pieces with the coffee beans that the farmers gave us. We have been inspired by their form, but we have taken it to a different space, like we have made them into a super light pair of earrings. The shape and the texture on it are stunning and one would literally weigh 10 kilos. They have these super-heavy brass anklets that they wear for their special occasions. A lot of the pieces are inspired by more occasion-driven tribal pieces. A lot of the pieces were inspired by the women’s jewellery itself where we have reinterpreted them to create more modern, contemporary, wearable pieces. The red of the coffee cherry and the green of the forest (inspired us) you saw the body pieces in those colours. We have almost 35 styles and different kinds of pieces, from your mini hoops and your statement chokers to your larger statement earrings.